Guiding Principles

Principle 01:  Bring Spirituality To Our Stakeholders and Residents
We believe that nurturing the spirit is an integral part of resident care, staff support, and quality of life.  Our Spirituality Program supports the diverse cultures and traditions of our residents and Stakeholders through the freedom to practice their beliefs.

Principle 02:  Our Stakeholders Will Reach Their Fullest Potential
Our organization values ongoing education and provides an environment for Stakeholders to develop and achieve career growth through learning.  We will always explore opportunities for our Stakeholders to excel and advance their life skills, wellness, and professional growth.

Principle 03:  Become The National Quality Of Life Leader
Our certified Quality Of Life Directors receive specialized training to provide exciting activities that promote independence, recreation, and socialization.  Our residents deserve recognition for what they have accomplished in their lifetimes, and the Hall Of Fame Cafe provides the opportunity to celebrate, honor, and recognize our residents, Stakeholders, and community leaders.

Principle 04:  Our Residents Receive Resident-Centered Care
Our facilities customize the nursing care to meet the needs of each resident.  We use resident acuity to determine the clinical care needed in order to adjust staffing to meet the true needs of our patient population.

Principle 05:  Become The Market Leader For In-House Therapy Programs
We believe rehabilitation programs should be equally focussed and balanced to meet the needs of all of our residents, regardless of their payment source.  Our therapy, quality of life, and clinical teams work closely together to provide true inter-disciplinary care to restore residents to their fullest physical capacity.

Principle 06:  We Are A Family-Based Long-Term Care Organization
We are a family-based organization committed to our vision of improving long-term care.  While most nursing home companies are owned by banks, investors, stockbrokers, venture capital funds, or credit committees that focus primarily on financial gain and return on investment, we have the freedom to implement revolutionary programs and ideas.

Principle 07:  Always Act Ethically And Responsibly
We are an organization that is deeply rooted in the principle of doing the right thing.  Our duty to act responsibly stems from the desire and necessity to gain the trust of every resident, family, and community we serve.

Principle 08:  Create The Most Agency-Free Long-Term Care Operator In The Country
Our organization believes in establishing our facilities as specialized centers to recruit, educate, and develop the best qualified staff to care for our residents.  Creating a cohesive, caring team equates to a stable workforce, and allows us to provide consistent, quality care to our residents.

Principle 09:  Our Unique Business Model Focusses On Resident Care And Outcomes
Our quantitative balanced scorecard is geared toward achieving the highest standard of care for our residents.  This business model validates clinical outcomes, ethical standards, and financial outcomes.

Principle 10:  Provide Individualized Choices For Resident Environment
We believe our residents’ environment should feel like their home and we are committed to making the effort to meet our residents’ personal choices.  We want residents to have the choice of bringing items from their home to their new environment.

Principle 11:  Utilize Our Resources To Save Financially Troubled Facilities
Many skilled nursing facilities are facing shut down and the elimination of critically needed jobs and healthcare due to lack off profitability and complicated regulations.  We are committed to continue saving long-term care facilities in under-served areas in order to maintain jobs and senior services for those communities.

Principle 12:  Establish Transparent Branding Within Our Communities
We believe healthcare is a local issue, that every healthcare facility is unique, and that our facilities are an extension of each community.  Through limited outsourcing and a grass roots approach, more money is kept in the local economy, which supports the communities in which our employees live and work.